SEO Sydney

Expert Solutions

SEO Agency Sydney

Expert SEO Sydney Services that achieve sustainable search engine visibility

Ready to accelerate your SEO efforts in 2021? SEORUS is an SEO Company in Sydney helping businesses to scale with strategic search engine optimisation services. In recent years, we have prioritised SEO solutions exclusively that are guaranteed to outperform the competition time and time again.

Let’s address the elephant in the room. The SEO Sydney landscape is inundated with digital agencies who claim to hold the key to the secrets of organic visibility. The landscape is occupied with ‘gurus’ and ‘faux-experts’ that talk the talk, but rarely deliver. Being the best SEO Agency Sydney has to offer requires a measured, deliberate and holistic approach to SEO.

SEORUS is owned and run by a dedicated team of SEO experts. We don’t outsource any of our services. We don’t have a trendy office in the city and we don’t have beer on tap. What we do have is a team of SEO professionals in Sydney that are dedicated to delivering leading SEO solutions that last.

We’ll be upfront; we don’t do pay per click advertising and we won’t do social media marketing. The good news is that you came here looking for the best SEO Sydney has to offer. Our focus on one facet of digital marketing means that we can spend 100% of our efforts keeping up with the latest SEO trends and developments.

By keeping overheads low and our attention solely on search engine optimisation, we are able to deliver revenue-generating results, without the expensive agency price tag.

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Why Choose SEORUS for SEO Sydney?

The answer is the name. Because SEO is US! Our skilled team of Sydney SEO consultants are obsessed with SEO. We spend our time researching the market, deliberating performance data, and analysing search trends to develop advanced SEO strategies that stand the test of time. We do one thing and we do it better than our competitors.

Teaming up with SEORUS means that you’ll get all the perks of an in-house SEO team – without the overhead cost. Our SEO consultants can work independently or together with your internal marketing team to deliver organic marketing solutions. We are thorough in our approach to SEO in Sydney. We consider your business at the forefront of our decisions. We are the number one SEO Company Sydney businesses trust. From on-site strategy, to the technical details, our service is equipped to help your business grow.

We don’t believe in ‘SEO Hacks’ or ‘Black Hat SEO’ – we apply sustainable, time-tested SEO that will assist in your business growth for years to come. We know the temptation for a quick fix is enticing – we’ve been there! There are numerous SEO agencies in Sydney that will promise instant uplift. But what they don’t promise is that they will restore your rankings when you’re hit with a Google penalty they acquire from their ‘quick fix’ strategy.


Our Approach to Sydney SEO Services

Time-tested Sydney SEO strategies with a customised approach to suit your unique requirements.

SEO Sydney FAQ

How Do I Know SEO Is Effective?

If you have landed on this page, you are experiencing first-hand search engine optimisation at work. You arrived at this page because you were Googling ‘SEO Sydney’ or ‘SEO Company Sydney’. By optimising this page for those keywords, SEORUS are among the first to appear in Google (or whichever search engine you used) for these highly pertinent transactional keywords.

If SEORUS are capable of ranking highly on the search engine when opposed with some of the best SEO Sydney has to offer, just imagine what we can do for your business!

SEO is a repeatable process. The same formula that we used to rank SEORUS against other SEO professionals is the same formula that we have used to rank our clients.

What Are Sydney SEO Services?

SEO services help businesses to increase the organic exposure of a website in search engines such as Google, Bing, and DuckDuckGo. Search engine optimisation services are provided by digital agencies (like SEORUS) to assist a business to imporve the awareness of the products and services that they offer.

In 2021, search engines depend on more than 200 different ranking factors to distinguish where a website appears in organic search results. The results is that the skill and amount of resources required to obtain better organic traffic can be extensive. That’s why most businesses entrust their SEO requirements to a committed SEO service provider.

Over the last decade, search engines have encountered significant updates. This is why SEO companies offer specialist SEO offerings that are customised to the individual requirements of each business.

At SEORUS, we don’t propose any ‘Sydney SEO Packages’ or ‘SEO Sydney Price Lists’ that indicate a standard package for a business determined by their size. To achieve meaningful SEO results, we need to develop strategies that take into account the specific needs of each organisation. Expert SEO companies in Sydney achieve more significant results when they gear their services towards the unique businesses that they work with.

Businesses vary greatly. Good SEO service providers will offer a tailored solution that delivers results related to your business goals, as well as the most efficient spend of your money.

What Do SEO Sydney Services Include?

We’re disappointed to see that ‘cut and paste’ SEO services have become the norm. Small to medium businesses are being categorised on the same SEO plans that do not consider their unique requirements. Here are the distinct steps that contribute to the SEO services that we offer to clients in Sydney:

1. Customised SEO Examination
2. Market Analysis
3. Keyword Planning
4. Tailored SEO Strategy
5. Application of the four pillars of SEO

How Long Does Sydney SEO Take?

We’re frequently asked by our clients, “how long does SEO take?”. The only right the answer is… it depends.

We understand; you own a business or you’re a marketing manager in Sydney. Each dollar that you put into your business must deliver a return on investment. The reality of search engine optimisation services is that Google will determine how long it takes to rank a website or a keyword on Google search.

At SEORUS, we know the process back-to-front and we understand how to give search engines the information that they need to rank a page. What we can’t determine is how Google will respond to the 1000+ elements that are beyond our control as an SEO company. No two websites have precisely the same starting point, which means that websites will respond in differently to SEO services.

Generally, we can offer an estimate of 3-6 months until you begin to see positive returns from our SEO services. SEO has a compound effect which means the longer you do it, the easier it is to rank for other competitive key terms. The first 3-6 months of an SEO campaign is hard because your website is just starting to gain accreditations and trust with Google. The longer that an SEO company in Sydney contributes to your website, the easier it will be to see meaningful returns over time.

The worst thing that you can do is to cease SEO efforts at the 3-6 month mark because you are not yet seeing the uplift that you are expecting. Many individuals misjudge the time, money and effort that it takes to see significant SEO results. In 2021, search engine optimisation is the most sustainable online marketing strategy. Creating a presence on Google is the difference between a business phone that rings off the hook, and a business phone that may as well stay on silent.

The following are some of the many factors that will influence the cost and timeframe to see SEO results:

• The age of your website
• Website health
• Your domain history
• The business location
• The niche that you operate in
• The characteristics of your target market
• Industry competition

It is the role of your SEO consultant or SEO partner to manage expectations and outline the progression of SEO. At SEORUS, we are honest about the time and investment it will take to see results in your business industry. In fact, we lose potential clients weekly because we refuse to overpromise and match unrealistic claims made by other SEO companies in Sydney. But what that means is that you will have an upfront appraisal of your unique circumstances and the timeframe for SEO results in Sydney.

Does SEO Sydney Deliver An ROI?

Yes, we wouldn’t exist as a Sydney SEO Company if we couldn’t deliver a return on investment.

Our SEO Sydney service is geared to maximise ROI. We don’t spend time analysing superficial metrics for your end of month report. We only focus on ranking keywords that are not going to drive transactions. We only onboard clients that we believe we can help achieve an exceptional return on investment.

Integrity and honesty is at the heart of our business. If we believe that there is a better way for you to invest money into your Sydney business, we will tell you. If we believe that more effective marketing streams exist for your business, we will point you in the right direction. We might even introduce you to a trusted associate in our digital marketing network.

Generally, we suggest that you should not expect to see a positive ROI from your tailored SEO strategy in the first 3-6 months of your campaign. SEO is a long term game, but once you are identified by Google and rank well for the best keywords, you will see a return on investment (and much more).

What Makes Content Rank Well On Google?
Search engine optimisation is always changing. The answer to the question of ‘what makes content rank #1 in Google in 2021’ is not at all similar to the answer that we would have provided five or six years ago. The SEO landscape is dynamic. The factors that helped websites to perform on Google in the past have progressed and continue to do so.

The SEORUS team is dedicated to staying updated with the most recent ranking factors. We are exploratory yet educated in our approach and we are always testing the boundaries of what can be achieved. Our SEO strategists are constantly fine-tuning their knowledge to keep ahead of the opposition and ensure that our clients are administering the latest SEO best practices.

To provide a simple answer, Google ranks website content based on the four pillars of SEO which encompasses:

1. On-page elements
2. Off-page factors
3. Technical SEO
4. Content marketing

Our approach to SEO blends these four pillars to ensure that your website is delivering relevant content that is back by esteemed sources (websites) on the web with high-quality backlinks.

Why is SEO Marketing Important?
SEO marketing is important because paying for advertising like Google Ads or Facebook Ads is prohibitively costly as an ongoing marketing strategy. In 2020, Google obtained almost 90% of all company revenue from Google Ads. The ads that appear at the top of the search engine results and the ads throughout websites are part of Google Advertising.

A concerning aspect of relying on Ads for your marketing strategy is that the cost continues to increase annually. To lower ongoing paid marketing expenses and create a sustainable, lasting source of leads, SEO is the most compelling way to grow.

Unlike paid digital advertising, SEO will continue to work for your business even when you’re not paying a competitive price for exposure. Your website will continue to get clicks, enquiries, and sales, even when you’re not paying for them.

Is SEO Dead in 2021?
We highly doubt it!

SEO has never been more alive and relevant than in 2021.

Every year we see the release of a new article proclaiming that SEO is no longer effective or that the industry is dead. And each year we continue to assist several businesses to grow substantially with the help of SEO services.

Let us be the first to assure you that SEO is alive and well in 2021. Our SEO services assisted dozens of businesses to thrive in 2020 – one of the most challenging economic years that Sydney businesses have ever faced. How did we achieve this? By encouraging businesses to pivot their online strategy towards search engine optimisation.

The truth is that SEO is becoming difficult. The way that Google interprets, ranks, and delivers content in the search engine results pages is more convoluted than ever before. Search engines are getting more intelligent and the SEO strategies that worked five or ten years ago are now all but redundant. However, in 2021, search engine use continues to grow rapidly. The number of users turning to Google to find answers and solve their problems is increasing.

How Long Does Sydney SEO Last for?

The most powerful aspect of working with SEORUS SEO in Sydney is that the results you get from our search engine optimisation services will benefit your business for weeks or years to come. The factors that will determine how long SEO lasts for includes the competition in your industry, the dedication of your competitors and the amount of effort that was invested in your SEO campaign.

Let us put this to you; SEO is a compounding effect. Resourcing SEO for longer means that it will become easier to rank for highly competitive keywords. Furthermore, the better your backlink profile that you build and the more on-page content is refined – the easier it will be to uphold stable search engine rankings.

The SEO race doesn’t end when you hit #1 for your keyword/s you nominated. Search engine results are updated several times daily. If there one of your competitors is investing more time, money, and effort into their SEO resources, they are likely to beat you at your own game.

We always remind clients that SEO is never ‘complete’. If just one of your competitors try to outrank you in Google, there will be a continuous need for SEO for your business. Feeling disillusioned? We understand this may come as a shock for businesses who seek SEO services under the belief there will be no ongoing costs. We need to be upfront with our clients; SEO is never finished. It must be viewed as an ongoing marketing cost in order to get outstanding results.

How Much Does SEO Sydney Cost?

Asking how much it costs to do SEO is similar to asking how much a car costs. Just like cars, SEO can be cheap, but that may compromise the quality and longevity of the service. The cost of SEO Sydney will vary depending on the reliability of the service provider.

Ultimately, the cost of SEO services in Sydney will vary with the amount of time and resources that are necessary to help your business to grow. One of the SEORUS experts will help you to find out how long SEO might take for your business and what it needs to flourish online in 2021 in an initial consultation.

We do not have SEO price guidelines or prearranged SEO tiers. The cost of your SEO campaign in Sydney will differ depending on the unique requirements and success factors of your business. Our SEO quotes are customised towards the unique goals of your business so that your management can be certain you never pay for an irrelevant service.

Delivering the best SEO services Sydney has to offer requires skill and practice. We do not assert that we are the cheapest SEO Sydney has to offer (and we wouldn’t be on page 1 of Google if we were). If you are searching for cheap, ineffective SEO services in Sydney, you’ll have to scroll through to pages three, four or five of Google. That’s where you’ll discover agencies that do cheap SEO, very poorly.

Should I Pay for SEO in Sydney?

You really have two options here:

1. Pay an SEO Expert like SEORUS to do the job for you
2. Spend the next 3-4 years mastering SEO and doing it yourself

You really need to ask yourself; how much do I value my own time? Search engine optimisation requires a specialised skillset to master. At SEORUS we have a comprehensive team of SEO Sydney Experts that take time to master the different aspects of digital marketing. Our offsite SEO experts are not Technical SEO experts or On-Site experts and vice versa. Our team is made up of SEO specialised talent that focus on a single facet of search engine optimisation, and they do it well.

In 2021, there is an abundance of contradictory information online regarding how to rank on Google. At SEORUS SEO Company Sydney, we understand what works and what is not worth our time. Collaborating with a team of Sydney SEO experts means that you can offload your SEO to specialists and focus instead on what you’re good at – operating a profitable business!

The Four Pillars of SEO Sydney

Essential, transferrable pillars for SEO Sydney success

Backed by the Best SEO Tools & Platforms

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WordPress Expert SEO Agency
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Python Experienced SEO Agency
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HubSpot SEO Agency
Google Search Console Approved SEO Agency
Google Data Studio Accredited
Google Analytics Accredited SEO Company
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Our SEO Sydney Strategy

Our SEO Sydney process is an ongoing, comprehensive approach. Our specialist team are committed to delivering SEO results that stand the test of time. The four pillars of SEO integrate all of the crucial factors in achieving SEO success. We practice dependable, time and trial tested SEO methods that deliver exceptional results.

Website Meta Data

Your website metadata is critical for digital visibility. SEO metadata is the information that outlines to Google and other search engines what they will discover on your web pages. Users will also see some metadata elements in the search engine results pages, which can directly influence their choice to click through.

Your website metadata must be consistent with the content that users anticipate they will find on the web page. Google uses your website metadata to indicate relevancy, rank ability, and context. We focus on several key metadata elements when optimizing a webpage for Google search, including:

  • Meta Title
  • Meta Description
  • Language Tags
  • Geo Tags
  • Social Tags

Metadata is a critical on-site ranking factor. Your SEO partner should be proactively working to better your website’s metadata and ensure that each page is consistent with the respective target keywords.

User Experience Factors (UX)

Think UX is important now? Just wait until May 2021 when the Google page experience update is launched. User experience is a key factor in great SEO. It does not matter if your content is written by an expert or the relevancy of your backlinks. If your website user experience is insufficient, users won’t persist on your website. They will seek an easier and more positive on-site experience.

The most significant user experience measures that we consider in every SEO campaign that we undertake in Sydney include:

  • Click Through Rate
  • Pages Per Session
  • Bounce Rate
  • Time on Page
  • New vs. Returning Visitors

Google will regularly crawl and evaluate your website content to ensure that it is delivering a good user experience. Websites that provide useful content and provide a positive on-site user experience historically rank higher in Google search. At the start of our client relationship, we will conduct a full SEO analysis that incorporates user experience and examines ways that we can enhance the user experience for higher SEO rankings.

Technical SEO Counts

At SEORUS SEO Agency in Sydney, we have technical SEO experts that focus solely on advance the technical SEO of your website. Technical SEO is a specialised skillset that requires a high-level of technical knowledge and an astute expertise of the significant technical SEO ranking factors. Our Technical SEO experts in Sydney will undertake a holistic review of your website to determine strengths, weaknesses, and opportunities for improvement.

Here are ten of the most important Technical SEO factors that we will review periodically through your SEO campaign.

1. Robots.txt file
2. XML Sitemap
3. Mobile friendly testing
4. Site load time
5. Meta data issues
6. Broken internal links
7. Broken external links
8. Site architecture
9. Canonical links and structure
10. HTTPS status and SSL certificates

This is the most simplified list we can come up with. The truth is, there are hundreds and hundreds of different technical SEO factors that can improve or impede the way that your website appears in Google search. Technical SEO is a continuous process that will uncover technical limitations that affect your website from performing to the best of its ability in Google search. Technical SEO requires constant revisions, tweaking, and improvements to ensure that your website is meeting the latest search engine protocols and requirements. We are the SEO Agency Sydney businesses trust for technical support and advanced technical SEO protocols.

Internal Linking Structure

Internal links are one of the most underrated factors of a meaningful SEO campaign. Everyone talks about the value of backlinks (and they should), but few truly comprehend the power of internal links for improving rankings and website search visibility in Google.

Internal links are links that take the user from one page of your website, to another page on your website. They are most commonly used for navigation purposes in header and footer menus, but they can also be used within the content of the page to elevate the user experience and increase time on page, and pages per session.

Internal linking provides three crucial advantages for a website:

1. Information architecture
2. Navigation between pages for users
3. Indexation and crawl ability

In 2021, internal linking is one of the most overlooked elements in an effective SEO campaign. At SEORUS, we believe in the power of internal linking and use the strategy generously in every SEO campaign that we undertake.

On-Page Content

You probably already know that on-page content is absolutely necessary for your search engine optimisation prosperity. High quality content is at the core of each successful SEO project that we undertake. It’s not enough to just put content on the page and hope for the best. Content must be well researched, written, and displayed so users seamlessly navigate and interact with the content they are interested in.

You might be surprised to learn that as of 2021, the average page 1 result on Google is nearly 2,000 words in length. So then, should you be pumping out an abundance of content and publishing as frequently as you can? No, not at all. Content should be thoughtfully written, have a strong purpose, and be well researched. You are better off producing and publishing one good piece of content, than you are publishing 1,000 ordinary pieces of content.

Improving rankings on Google is about producing an on-page experience that users enjoy and keeps them coming back. Remember, Google is a business. Google makes more than 90% of their total company revenue from advertisements. In the same token, the purpose of the search results pages is to sell advertising. But the function that keeps users coming back time and time again is the search feature.

Websites that achieve good results in Google are those that can fulfill the user’s needs and keep them from leaving for an alternate search engine like Bing or DuckDuckGo. If Google provides a great user experience, it will be the preffered search platform. Therefore, it is essential that your on-page content satisfies the user by producing relevant content that ensures the user gets the answers they are looking for.

At SEORUS, we go above and beyond to ensure that your on-page content is relevant to what users are looking for in Sydney. We ensure that your content demonstrates Expert, Authoritative, and Trustworthy (Google EAT) and delivers to user expectations.

Keyword Strategy

Keyword strategy is the single most significant component of an effective SEO campaign. It is not enough to release content and webpages and forget about them. Putting the correct key words in the right place on the page ensures that Google can easily identify the contents and purpose of each web page. We spend endless hours ensuring that your on-site keyword usage is in-line with the actual search behaviour of your customers for your Goods or Services online.

At SEORUS SEO Sydney, everything we do is backed by evidence. We leverage industry leading SEO keyword research tools like Ahrefs, SEO MOZ, and SEMrush to make wise decisions for your website. We look at a number of key metrics including:

• Keyword competition
• Keyword intent
• Keyword search volume
• Strength of competitors
• Keyword CPC equivalent value

Using the data that we collect through extensive keyword research, we are able to plan short, intermediate, and long-term objectives for your SEO project. The keywords that we target for your SEO efforts are subject to your market and your individual requirements. In the first two weeks of your SEO campaign, we will identify your target keywords and communicate with you to ensure that they will successfully meet your business goals.

SEORUS have one objective: to get your business on page 1 of Google for the keywords that make you money, not the keywords that are going to make us look good in our end of month report. That is what distinguishes us from other SEO agencies in Sydney.

Permalink & URL Structure

URL structure is an element in SEO that is often not taken into consideration. Search engines and users look at the URL structure of your website as a guide to comprehend the hierarchy of content and pages. A pyramid style URL system is also a highly succeful way to pass link juice between the most influential pages on your website.

When it comes to laying the foundations of the best URL structure for SEO in Sydney, we want to do it once and do it well. Changing the URL structure of your website is painful to conduct on a regular basis. When we onboard a new client, we will examine the current URL structure of their website. If the hierarchy of links is already optimised, we can work within the parameters and minimise disruption. However in some cases, we will need to overhaul the current structure which can result in some initial interruption to search traffic.

Here are some of the factors that we take into account when designing the best URL structure for search engine visibility:

1. The hierarchy of content on your website
2. The capacity for growth (new services, products, categories etc.) that you may add down the line
3. Keyword usage in URLs
4. Redirect and 301 planning
5. Sitemap updates and optimisations

There are various elements that should to be considered when mapping out the URL structure for a website. Generally speaking, the bigger the website, the more complex the planning becomes.

Information Architecture (IA)

IA or Information Architecture is the science of planning and organising content to guarantee that search engine bots can crawl your website with ease and users can seamlessly navigate their way through the website. IA plays an essential role in the way that Google bots crawl your website. It has a big influence on indexing, crawling, and general search engine visibility. Effective IA is about guaranteeing that the on-site content that you produce can be accessed by crawl bots and rewarded with high search rankings.

Some of the key benefits of information architecture for SEO include:

• Website crawlability
• Distribution of link equity
• Improved user experience
• Enhanced on-site navigation
• Increased on-page time
• More pages per session
• Easy website crawling
• Faster indexation

Information architecture doesn’t need to be a separate service for a web developer. An effective SEO company in Sydney will be capable of assisting you to plan and implement the most effective IA for SEO.

Brand Mentions for SEO

In 2018, John Mueller from Google reported that brand mentions are a positive SEO signal for web rankings. Despite announcing that brand mentions do not pass page rank, they do play an integral role in developing brand integrity and visibility through SEO. Brand mentions play an important role in building credibility and trust with users online. The Google Panda Patent refers to the concept of ‘implied links’ as being a ranking factor destined for the future. Essentially, a future in which brand mentions operate instead of site links to build authority with Google.

Whenever we collaborate with a client, we proactively track brand mentions through social media, search engines, and other digital marketing mediums. We attempt to get brand mentions in a similar way that we attempt to get links for our clients. While they do not bear the same significance as links at this stage, we strongly believe that brand mentions will play a greater role in the way that content is ranked in the future.

Content Marketing

Content marketing is the fourth and last pillar of successful search engine optimisation. Our SEO Sydney team know the ins and outs of content marketing and understand how to create content that resonates with your target audience. Producing and sharing relevant content is an excellent wat to elevate your business as an industry expert and leader – not a follower. The process of researching, writing, and publishing relevant content for your specific audience is an effective way to increase your website’s exposure to new visitors.

Creating effective, SEO-friendly content marketing ensure that you are delivering value to your target audience. You are also capturing top of the funnel users that you may not be able to capture through your transactional style pages.

Studies have shown that users are more likely to spend money with a business that provides value – rather than constantly trying to sell to their target audience. Creating valuable, relevant content also puts you in the good books with Google and ensures that they are regularly crawling, ranking and re-ranking your website in the search results.


As of 2021, backlinks make up approximately half of the ranking factors establish how a website appears in the search engine results pages. Links to your site (backlinks) are the most crucial offsite ranking factor for search engine optimisation. The curation of relevant, quality backlinks to your website is essential in an effective offsite SEO strategy.

New to SEO? Let us explain a little more about backlinks. Backlinks refer to links that go between two websites. For search engines like Google (and other search engines), backlinks act as an endorsement, or an indication of trust. The number of trustworthy, high-authority links you have pointing to your website will play a huge role in controlling where your website appears in Google search.

Link building is not a matter of ticking a box. Not all backlinks have the same weight. For example, backlinks from social media platforms do not count in the same way that established, authoritative website links do.

Poor quality, spam-ridden link-building (known as black hat SEO link building) can have a seriously damaging effect on how your website appears in the search engine results pages.

• The trustworthiness of the links pointing to your website
• The traffic of the referring website
• The anchor text or link text used for the backlinks
• The number of links pointing to your website
• The age of the link
• The context of the link in the article

The best way we can apply backlinks to a real life, relatable scenario, is to think of them as a job reference. To receive a reference from someone who worked in the same department as you is good. However, what’s even better is to receive a job reference from a manager or superior. Getting a job reference from the company owner or CEO is the best. When we do link building, we look for those ‘CEO quality links’ that will provide substantial link juice in relation to their merit and reliability in the eyes of Google.

Business Citations

A critical way to build credibility and reinforce your local search engine presence is to use Business Citations or Name and Phone Number links (NAP Links). Search engines use business citations to substantiate the legitimacy of an organisation or company. When you have several websites with similar business information, search engines are more likely to view your business as a legitimate entity in the local search rankings when it is crawled.

We always remind our clients to be conscious that not all directories are created equally, and not all citations are guaranteed to be useful. Getting local citations from diverse sources is good, however obtaining them from a wide variety of trusted sources is even better. We use a credible network of directory sites to develop local business citations. While we must acknowledge that citations’ impact has diminished over the years, the do still play an important role in local SEO.

Google My Business (GMB)

Google My Business is the biggest crowdsourced informational register on the internet in 2021 – bar none. GMB picks up from where sites like the yellow pages, white pages, and YELP left off. As of 2021, Google My Business is the most widespread platform for reviews and business information. GMB provides an indispensable resource for keeping trading hours, business information, and reviews up to date.

Some of the features of a well optimised Google My Business profile include:

• Enhanced local visibility (essential for Local SEO campaigns)
• Improved communication between companies and customers
• Address Frequently Asked Questions
• Post updates to critical business information
• Instant updates and audience reach

The events of 2020 called attention to the importance of Google My Business. When business activity was unpredictable or opening hours had to be adjusted, Google My Business provided a platform for companies across the globe to provide seamless business updates directly to their customers.

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