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What Is SEO?
SEO stands for Search Engine Optimisation and is the process of planning, designing, and executing strategies that will increase your website’s organic visibility in search engine results. All major search engines including Google, Yahoo and Bing offer primary search results (organic results) that rank content and websites, based on what the search engine determines to be the most relevant for the search term.
SEO is one of the most productive ways to get more organic traffic to your website and your business from search. SEO embodies a process of both technical and creative elements that are enhanced to improve organic search rankings, organic search traffic and visibility in the search engine result pages.
What Is Local SEO?
Local SEO is not dissimilar to regular search engine optimisation. The only difference is the added emphasis on the geographical component. A website provides the opportunity to reach international audiences, but for most companies, your target audience is likely located in the same city as you are.
If you have a local business like a service, store or commercial space, local SEO allows online searchers to find you in the real world. Even if you’re not actively attempting to get visitors to a physical location, you can still target an audience who are located in the same geographical area as you. Rather than trying to rank your website for general search terms related to your industry, Local SEO focuses on being visible for search terms that drive local traffic directly to your business.
How Do SEORUS Track Progress and Performance?
We rely on industry-leading SEO tracking software, and regular Google reports to track updates to your rankings every 24 hours. We’ll analyse developments and trends in your site’s Google Search Console to make necessary updates to your campaign along the way. Ongoing monitoring and reporting are a standard component of every one of our SEO campaigns.
We can send reports every 24 hours, seven days or 30 days at your requirements. The nature of Google and search engines means that your rankings will inevitably fluctuate every single day. We recommend waiting for a monthly report before making any changes to your SEO strategies.
How Much Does SEO Cost?
Asking how much SEO costs is a lot like asking how much a car costs – it varies depending on the manufacturer, model and various features. It may make sense to consider SEO as a cost outlay; however, you need to consider it as an investment. By increasing your organic visibility, you are equipping your businesses to receive more calls, enquiries, purchases and leads. One of the most common reasons for a feeble SEO campaign is that one person within the partnership (whether it be the agency or the business owner), fails to understand the full scope of work necessary to achieve great SEO results.
If you’re interested in working with SEORUS, we’ll start with an SEO analysis to let you know what is required to increase your traffic and grow online. We’ll be upfront, honest and completely transparent. Beware of any companies offering a flat-rate SEO package – that’s like advertising a flat-rate building service without knowing anything about the project.
Will SEO Work for Me?
That depends. If we decide that your business is a good fit for SEO, then yes. However, it’s going to take some work.
Over time, search engine optimisation (SEO) has developed an unfortunate reputation as the ‘dark arts’ of online marketing. A vast number of unethical marketers have operated with shady, corner-cutting SEO tactics that have dirtied the waters for the entire industry. Yes, we’re referring to black hat SEO.
When executed correctly, SEO will be the most powerful weapon in your digital marketing arsenal. Search engine optimisation is (and will remain through all of Google’s algorithm updates) critical to the user experience online. Good, ethical SEO allows users to discover and engage with high-quality content at a greater rate than ever before.
If you’ve tried SEO in the past and it has not gone to plan, you’re not alone. Chances are, something has gone very wrong along the way. Here are some of the reasons that your SEO did not go to plan:
You engaged with an amateur – Sometimes, it’s almost impossible to differentiate between a good salesperson and an SEO consultant who knows their stuff. We’ve seen numerous clients who have been sold the dream, only to be completely ripped off by an individual or reputable organisation who claim to “know all of Google’s secrets”.
Unrealistic promises were made – If a company or consultant claims that they can put you on page 1 of Google for lucrative keywords for $499 a month, run. Run very, very far away. SEORUS set ambitious but achievable goals for your SEO campaign.
You didn’t want to commit – If you think SEO is expensive, you should see the costs involved for Google AdWords. Google’s Ad revenue eclipsed $100-billion USD in 2018. Want to know why? Because SEO is hard work. Google continues to make SEO more complicated than ever before, which means that you need to commit to the process if you want to see real results. Getting to page 1 of Google isn’t free or easy, but it is undoubtedly worth it.
Can You Get My Site to Rank #1 in Google?
We will get your business to the highest possible position and dramatically increase the number of qualified leads for your business. We’re not here to rank your business for irrelevant keywords for the sake of a neat report. We’re not here to cheat the system. Everything that we do at SEORUS is built on ROI. We will identify your business’s most lucrative opportunities and chase the highest possible positions for your website. In a nutshell, we don’t make promises on ranking positions (that would be irresponsible), but we can promise that we will do everything in our power to get you to that top spot in Google.
How Long Does SEO Take to Work?
When it comes to SEO, there’s no exact formula. The timeframe in which you can expect to see results depends on a myriad of factors which means that each case is different.
A large website with a solid foundation and plenty of links may see results in a matter of days, while a smaller or newly established website may have to wait a few months. SEO is an ongoing and cumulative process. Investing in search engine optimisation means investing in your long term success and sustainability as a business.
Are You the Cheapest SEO Agency?
If you’re going invest in SEO, you may as well do it properly.
SEORUS price fairly and competitively based on the extent of work necessary that will allow your business to achieve its goals. We price our campaigns based on the number of resources required to transform your business with floods of leads, traffic and sales.
Unlike some SEO agencies, we won’t prescribe a lifetime SEO maintenance package with redundant monthly maintenance fees. Once we’ve got you as high as we can for your selected keywords, we’ll complete your SEO campaign.
How Many Keywords Can You Target?
To be perfectly honest, we can target as many keywords as you like. However, that doesn’t mean you should necessarily target every keyword related to your industry.
In the preliminary audit of your website, we’ll use your current search information, competitor data and our extensive SEO experience to identify and advise on the right keywords for your digital marketing campaign.
We’d rather rank your site for a handful of keywords that are going to flood your business with sales than target ones that are going to generate meaningless traffic. We prioritise targeting keywords that are going to drive conversions for your business. Plenty of SEO companies will target high search volume, generic keywords that won’t actually translate to revenue for your business. We’re different in that we’ll only go after the keywords that are going to help your business grow.
How Can I Measure ROI from SEO Services?
We use Google Analytics to analyse and track your SEO campaign’s return on investment (ROI). We will utilise the data aggregated from Google Analytics to report patterns in website traffic, non-branded organic traffic, and increases to organic revenue based around planned conversion goals and KPI’s.
Do You do Google Adwords or Social Media Marketing?
No, sorry – SEORUS focus purely on search engine optimisation.
Australia is saturated with full-service agencies claiming to deliver the best marketing on every channel. That’s just not us. We spend 100% of our time, effort, and energy on SEO.
Is Your Approach to SEO Safe and Sustainable?
Yes! We rely on 100% white hat SEO tactics to make sure that your website will continue to grow as Google’s algorithm (and other search engines) continue to adapt, update, and evolve.
How Do I Get Started?
Getting started is simple. Depending on our current load, we can get your SEO campaign up and running in a matter of weeks. We’ll provide you with a realistic date on when we can start your SEO campaign and when you can expect to see the fruits of our labour.
Get in touch
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